Denio’s Farmers Market and The Monk’s Cellar is proud to unveil our BIG Jim Denio American Lager! This collaboration between Denio’s and Monk’s has been months in the making and celebrates Denio’s Farmers Market’s 75th Anniversary this year!
“The inspiration behind creating this American Lager comes from what beer would have tasted like back in 1947,” says Monk’s Owner Andy Klein. The label on the can features an image of Denio’s founder Jim Denio, known in the community as “Big Jim Denio.” Jim’s grandson Eric Denio is so excited about this collaboration with another local business, “We were one of the first businesses in the Roseville area 75 years ago and I am hoping that I can keep it going for 150 years!” says Eric.
Monk owners Paul Gould and Andy Klein are both born and raised in Roseville and grew up going to Denio’s as children because their mothers used to be vendors at the popular farmers market and swap meet.
The Big Jim Denio is now on draft at Monk’s Cellar and on sale at Denio’s Farmers Market, your purchase at the market includes the limited edition commemorative Denio’s can! Pick yours up today!!
Collaboration Brew Day! Denio’s Farmers Market & Swap Meet is turning 75 this year! To help us celebrate this HUGE milestone, The Monk’s Cellar Brewery & Pub Househas brewed an older style American lager that would have been around back in the 1940’s. Monk’s owners Andy Klein and Paul Gould are both from Roseville and operate as a family owned business. Andy and Paul have been friends since childhood and grew up coming to Denio’s as BOTH of their mothers operated a business in our market for several years! At one point, Andy and Paul even worked at Denio’s!
Denio’s is SO EXCITED about this partnership with Monk’s Cellar and cannot wait for you to try the new beer!Be on the look out for “Big Jim Denio American Lager” in 16oz cans and on draft near the end of March at both Denio’s Farmers Market AND The Monk’s Cellar! Cheers!
Eric Denio adding the hops to the beer batch
Two generations of the Denio family and their management team.
Owner Andy Klein explaining the brewing process.
The unveiling of the “Big Jim Denio” beer label! Jim’s granddaughter, Tracie Denio is so excited to share this with everyone!
Thank you to the AMAZING team at Monk’s Cellar for making this happen! We are so grateful!
