Denios Blog

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Denio’s Honored with Resolution

Denio’s Farmers Market and the Roseville Area Chamber of Commerce were honored by California State Assemblyman Kevin Kiley at the State Capital in recognition of their 75th Anniversary on Monday, June 27th. Denio’s Farmers Market & Swap Meet and Roseville Area Chamber of Commerce were both founded in 1947 and have been huge supporters of each other.  Denio’s Founder, Jim Denio was Chamber President in 1959, his son Ken Denio was Chamber President in 1992 and Denio’s President Jeff Ronten was Chamber President in 2012 and serves on the Chamber’s Political Action Committee (PAC). In 2022, Denio’s General Manager Tracie Denio was sworn in as a Roseville Chamber Board of Director, which she is currently serving a three year term on. Both organizations are thrilled by this recognition and are looking forward to serving the community and beyond for many more years to come!


Denio’s Wins “Best Of 2022”

Denio’s Farmers Market is so excited to win “Best Day Trip” in The Roseville Press Tribune’s annual Best Of The Best 2022! Thank you to the readers and viewers of The Press Tribune for voting for us! For a complete list of winners CLICK HERE!

Big Jim Denio Beer is HERE!

Denio’s Farmers Market and The Monk’s Cellar is proud to unveil our BIG Jim Denio American Lager! This collaboration between Denio’s and Monk’s has been months in the making and celebrates Denio’s Farmers Market’s 75th Anniversary this year!

“The inspiration behind creating this American Lager comes from what beer would have tasted like back in 1947,” says Monk’s Owner Andy Klein. The label on the can features an image of Denio’s founder Jim Denio, known in the community as “Big Jim Denio.” Jim’s grandson Eric Denio is so excited about this collaboration with another local business, “We were one of the first businesses in the Roseville area 75 years ago and I am hoping that I can keep it going for 150 years!” says Eric.

Monk owners Paul Gould and Andy Klein are both born and raised in Roseville and grew up going to Denio’s as children because their mothers used to be vendors at the popular farmers market and swap meet.

The Big Jim Denio is now on draft at Monk’s Cellar and on sale at Denio’s Farmers Market, your purchase at the market includes the limited edition commemorative Denio’s can!  Pick yours up today!!

Denio’s Collaboration Brew Day!

Collaboration Brew Day! Denio’s Farmers Market & Swap Meet is turning 75 this year!  To help us celebrate this HUGE milestone, The Monk’s Cellar Brewery & Pub House has brewed an older style American lager that would have been around back in the 1940’s. Monk’s owners Andy Klein and Paul Gould are both from Roseville and operate as a family owned business. Andy and Paul have been friends since childhood and grew up coming to Denio’s as BOTH of their mothers operated a business in our market for several years! At one point, Andy and Paul even worked at Denio’s!


Denio’s is SO EXCITED about this partnership with Monk’s Cellar and cannot wait for you to try the new beer!Be on the look out for “Big Jim Denio American Lager” in 16oz cans and on draft near the end of March at both Denio’s Farmers Market AND The Monk’s Cellar! Cheers!

Eric Denio adding the hops to the beer batch

Two generations of the Denio family and their management team.

Owner Andy Klein explaining the brewing process.

The unveiling of the “Big Jim Denio” beer label! Jim’s granddaughter, Tracie Denio is so excited to share this with everyone!

Thank you to the AMAZING team at Monk’s Cellar for making this happen! We are so grateful!

Denio’s Farmers Market and Placer Food Bank

Denio’s Farmers Market and Placer Food Bank

We are so excited for our new partnership! Placer Food Bank@placerfoodbank is opening a new PantryToGo site at Denio’s Market in Roseville beginning on January 7th, 2022  from 8 to 10 a.m., marking a community partnership 125 cumulative years in the making.  Look for Placer Food Bank to be at Denio’s every first Friday of the month from 8 to 10 a.m.

“We’re so grateful for the partnership with Placer Food Bank and proud to be able to open Denio’s up for this important community service,” said Eric Denio, Facilities Manager of Denio’s. “We love our city and we want to help make a positive impact however we can.”

COVID-19 Protocols

COVID-19 & Shopping at Denio’s

Yes, the entire market is open including entertainment!

• Only shop the market if you are healthy
• Do not enter if you have a cough or fever
• Please be patient and respectful when entering and shopping the market

Celebrating 70 Years!

Take a Peek – What’s New at Denio’s?


There’s Always Something Unique at Denio’s



Denio’s – a 70 Acre Treasure Chest

Denio’s – a 70 Acre Treasure Chest

In an era of Amazon and one-click purchasing, it may be strange to think that people would ever choose to leave the comfort of their homes to make a purchase. Yet each weekend, thousands set down their laptops and tablets, however temporarily, to take a pass or two through the 70-acre treasure chest that is Denio’s Farmers Market & Swap Meet.

Dad Eric & I (1 of 1)

Eric, Tracie & Ken Denio

What is it about Denio’s that drives these people out of their air-conditioned homes and into Northern California’s largest outdoor swap meet? That’s simple; corn dogs the likes of which you have never tasted anywhere else. Golden beauties so good that numerous contestants gather each year for the Corn Dog Eating Contest to sacrifice their next six months-worth of cheat days to the corn dogs’ deliciousness. Of course, there’s also the fresh produce that has been a staple at Denio’s since Jim Denio founded the establishment in 1947. But what started as a single individual’s produce stand has expanded to include a vegetarian’s dreamland, 2-acres worth of different produce stands that consistently cut grocery store prices by more than half.

But great food is not all that Denio’s has to offer these days. New entertainment options are constantly being thrown into the mix; anything from pony rides to zip lines to classic car shows and live music can be found at Denio’s, giving every member of the family a reason to get outside and enjoy their weekend away from the computer screen.

And as a family owned and operated business since the very beginning, Denio’s always puts families first. There are currently five generations of Denio’s today, three of which can be found working in the market on any given weekend. From offering entertainment like petting zoos to wiener dog races and regulating the products that can be sold at the market, Denio’s maintains a warm, family-friendly atmosphere that sets the market apart from other weekend destinations.