We’re thrilled to share some exciting news!

Our very own Tracie Denio has been named Business Person of the Year at the Roseville Area Chamber of Commerce’s annual Placer Valley 2025 event.

Held on Friday, October 17th, at Bayside Church, Placer Valley is the region’s largest business summit, bringing together South Placer’s top economic leaders to connect, collaborate, and celebrate local success stories.

Tracie was honored by CliftonLarsonAllen, a professional services firm that has proudly sponsored the awards segment for more than 30 years. The Business Person of the Year Award recognizes individuals who demonstrate exceptional leadership, innovation, and professional excellence driving profitability and growth within their industries.

A third-generation owner of Denio’s Farmers Market & Swap Meet, Tracie has been part of the family business since her teenage years in the 1980s, learning every aspect from the ground up. Today, she continues her family’s legacy of leadership as President of the California Flea Market Association, and as an active member of the National Flea Market Association.

Tracie also carries on a proud Denio family tradition of community service, having served a three-year term on the Roseville Area Chamber of Commerce Board of Directors, just as her grandfather and father did before her when they held the role of Chamber President.

More than a business leader, Tracie Denio is a community builder, collaborator, and advocate for Roseville’s growth and diversity. Her vision is to preserve Denio’s rich legacy for future generations, ensuring it remains a cornerstone of Roseville’s economy and culture.

For a full recap of Placer Valley 2025, click the videos below.